Social Media Sizes 2025: The Ultimate Guide for Perfect Posts

Millions of users are on social platforms. Some use social media for entertainment, while others use it to promote their businesses. That’s why the quality and size of images and videos play an important role in reaching the right audience.

You may have noticed that social media platforms update their display rules every year, so you need to know the right social media dimensions for each platform to stay aligned with the image size requirements in 2025. 

In this blog, we’ll share the latest social media graphic sizes for popular platforms such as Facebook, Instagram, Twitter (X), and more. You’ll also get useful tips to keep your visuals sharp and consistent across platforms.

Why the Right Image Size is crucial for Social Media?

Images grab attention at first glance, so they must look perfect. Your audience notices visuals before anything else, and that first impression shapes how they respond. A clear and properly sized image instantly stands out, while a stretched or blurry one pushes people away.

Quality and size matter because each platform displays content differently. When your visuals fit the right dimensions, they stay sharp, professional, and consistent across feeds. A JPG to PDF converter can also help you organize and store multiple images in a single file, keeping your content library neat and ready for posting. As a result, your brand looks more trustworthy and your message reaches people the way you want.

Facebook Image Sizes

Facebook is a top platform for both personal and business use. It has multiple placements, so each image type has its own rule. Let’s explore its different types:

Facebook Profile Picture

Your profile picture size is your identity across Facebook. It shows up in comments, search results, and ads, so it must be clear.

• Recommended size: 180 x 180 pixels
  
  

• Display size (desktop): 176 x 176 pixels
  
  

• Display size (mobile): 196 x 196 pixels
  
  

• Aspect ratio: 1:1

Facebook Cover Photo

The cover photo is your banner at the top of the profile. It’s a space to showcase your brand, a promotion, or even a seasonal theme.

• Recommended size: 851 x 315 pixels
  
  

• Display size (desktop): 820 x 312 pixels
  
  

• Display size (mobile): 640 x 360 pixels
  
  

• Aspect ratio: 2.7:1
  
  

Facebook Feed Posts & Shared Images

Feed posts are where most engagement happens, and your image dimensions for Facebook post decides how professional the post looks.

• Landscape: 1200 x 630 pixels
  
  

• Portrait: 1080 x 1350 pixels
  
  

• Square: 1080 x 1080 pixels
  
  

• Shared link image: 1200 x 628 pixels
  
  

Facebook Stories & Reels

Stories and Reels are immersive and full-screen, which makes them powerful for short content.

• Recommended size: 1080 x 1920 pixels
  
  

• Aspect ratio: 9:16
  
  

Facebook Ads

Every placement has its own size, so using the right one improves results.

• Feed ads: 1080 x 1080 pixels or 1080 x 1350 pixels
  
  

• Right column ads: 1080 x 1080 pixels
  
  

• Carousel ads: 1080 x 1080 pixels for each image
  
  

Instagram Image Sizes

Instagram is a visual-first platform, so high-quality and properly sized images are essential. From feed posts to stories, each placement has unique dimensions that influence performance.

Instagram Profile Picture

Your profile picture or Instagram avatar dimensions set the tone of your page.  Use a clean logo or headshot with enough space around it, so it doesn’t get clipped in the circle frame.

• Recommended size: 320 x 320 pixels
  
  

• Display size: 110 x 110 pixels
  
  

• Aspect ratio: 1:1

Instagram Feed Posts

The feed is where your brand’s story comes alive. Portrait posts often deliver better results because they take up more space and capture more attention.

• Square: 1080 x 1080 pixels
  
  

• Portrait: 1080 x 1350 pixels
  
  

• Landscape: 1080 x 566 pixels

Instagram Stories & Reels

Stories and Reels are trending right now, and they offer fresh ways to connect with your audience.

• Recommended size: 1080 x 1920 pixels
  
  

• Aspect ratio: 9:16

Instagram Ads

Instagram ads mirror organic posts, so sizing is the same.

• Feed ads: Square (1:1) or portrait (4:5)
  
  

• Story ads: 1080 x 1920 pixels
  
  

X (formerly Twitter) Image Sizes

X demands  correct sizing to look professional from profile to in-stream photos

X Profile Photo

Your profile photo appears beside every post and reply.

• Recommended size: 400 x 400 pixels
  
  

• Aspect ratio: 1:1
  
  

X Header Photo

The header covers the top of your profile. Leave the lower-left space clear since your profile photo overlaps it.

• Recommended size: 1500 x 500 pixels
  
  

• Aspect ratio: 3:1
   

X In-Stream Photos (Tweets)

Posts with images stand out far more than text alone.

• Single image: 1200 x 675 pixels
  
  

• Two images: 700 x 800 pixels each
  
  

• Four images: 1200 x 600 pixels each
  
  

X Card Image (Shared Links)

Shared links generate a card with text and a photo.

• Recommended size: 1200 x 628 pixels

LinkedIn Image Sizes

LinkedIn is professional-first, so polished images play a big role in how people see your brand. Each placement has its own size requirements.

LinkedIn Personal Profile

• Profile picture: 400 x 400 pixels
  
  

• Banner image: 1584 x 396 pixels
  
  

LinkedIn Company Page

• Company logo: 300 x 300 pixels
  
  

• Cover image: 1128 x 191 pixels

LinkedIn Feed Posts

• Image size for LinkedIn post: 1200 x 1200 pixels
  
  

• Shared link preview: 1200 x 627 pixels

LinkedIn Articles

• Cover image: 1920 x 1080 pixels

Pinterest Image Sizes

Pinterest thrives on strong visuals, and pin sizes matter for visibility. Optimized images help you stand out in searches and boards.

Pinterest Profile Picture

• Recommended size: 165 x 165 pixels
  
  

Pinterest Pins

• Standard pin: 1000 x 1500 pixels
  
  

• Aspect ratio: 2:3

Pinterest Video Pins & Idea Pins

• Recommended size: 1080 x 1920 pixels
  
  

• Aspect ratio: 9:16
  
  

Pinterest Carousel Pins

• Recommended sizes: 1000 x 1000 pixels or 1000 x 1500 pixels

TikTok Video & Image Sizes

TikTok thrives on vertical content, so full-screen visuals are key to performance.

TikTok Profile Photo

• Recommended size: 200 x 200 pixels

TikTok Videos

TikTok video size, width, and height matter because full-screen clarity and the first three seconds affect performance, so use eye-catching visuals instantly.

• Recommended size: 1080 x 1920 pixels
  
  

• Best aspect ratio for TikTok: 9:16
  
  

TikTok Image Posts (Carousels)

• Recommended size: 1080 x 1920 pixels

`Tips for Best Practices for All Platforms

• You should use high-quality visuals to grab the attention of the users.

• Create a color scheme and use the same fonts and logo placement so followers instantly recognize your posts.

• Most people use phones, so you should design content that is clear and easy to read without clutter.

• Add alt text to every image to improve online accessibility.

• The right aspect ratio keeps images sharp and prevents awkward cropping that weakens your message.

• You should test square, portrait, and carousel formats.

• File sizes must be optimized for fast loading.

• Your content calendar should include image planning so you can follow a steady posting schedule.

Conclusion

A perfect Facebook post image size 2025 is important to present your brand in the online world. When you upload sharp, correctly sized, and high-quality visuals, your photos look professional and attract people at first glance. Always stay aware of updates because technology grows very fast. 

What are the best post sizings for facebook posts is a common question, and now you have the answers. Changes occur from time to time, so you can design the perfect image only when you know the right dimensions, which you now understand through this blog.

FAQs

Why do social media image sizes matter for your brand?

The right sizes keep your visuals clear and professional. They also help your audience recognize your brand instantly and trust your content.

What happens when you upload images with the wrong dimensions?

Wrong dimensions cause blurry visuals and awkward cropping. They also make your posts look unprofessional, which lowers engagement.

How can you design images that look good on both desktop and mobile?

Design for mobile first because most people browse on their phones. Use readable text, balanced layouts, and sizes that fit all screens.

Which formats should you try for better performance?

Square, portrait, and carousel formats each deliver different results. Test them and see which one connects best with your audience.

 Why does file size affect your post performance?

Optimized files load faster and give your audience a smooth experience. Heavy files slow down your posts and reduce reach.